Even though it’s not my area of expertise, I always follow news from the digital movie industry. I’m very interested in how it is dealing with the change in distribution technologies and viewer habits as they can (hopefully) learn a few things from the digital music industry.
I think it’s safe to say that the movie industry has always been a little bit behind the music industry in regards to digitalization just because the speed of people’s internet connections is still improving with time. When I first downloaded an mp3 on Napster it would have been impossible to download a 600mb movie, it would have taken a week to download.
So I thought this was good news: Metro-Goldwyn-Mayer is the latest content owners that licensing they catalogue (or parts of it) to YouTube for full length advertising supported streaming.
With advertising funded music streaming being big news in 2008 it just makes sense that the movie owners do deals that allow viewers to watch full length movies online and be exposed to advertising on sites like YouTube.
There is the big difference though between full length audio and video streaming: watching a movie on the computer seems to be much more ‘natural’ than listening to a track in front of the screen. The fact that you sit in front of a monitor to watch a piece of audio/visual content is something you are of course used to; you do the same in front of the TV. So going to YouTube and watch something is in a way like watching a DVD (turn on the machine and press a few buttons).
Listening to music online does not come as natural: it has only been in recent years that you would sit in front of a screen to then listen to a piece of music. There is a disconnect there, why would you want to look at something if you want to listen to a piece of audio?
We are of course all being ‘re-educated’ in regards to how we consume media and the difference mentioned above might not be relevant in a few years but it makes me very optimistic in how advertising supported movie streaming will perform over the next few years. Hang on, ‘ad supported movie streaming’? Sounds like plain old TV…