heute:pop:blog.  

I attended the Transmission conference in 2008 (and wrote about it on here) and was impressed with the unusual and inspiring format of the event. Little did I know that I would move to the West Coast of Canada two years later…

It is with pleasure that I can announce signing up the team behind the Transmission conference as a new client. I will help them in the role of Director of Community Development.

Everyone who has ever been to Transmission (or on of the TransmitCHINA satellite events) knows it’s not the usual music industry trade show but a think-tank style conference that focuses on finding solutions and inspiring ideas. It does not compete with the other numerous networking and deal-making formats. We will now make sure that we can continue the conversations that we kick off during to conference dates past the last day of the event and have a dialog throughout the year. That’s what I will mainly work on.

For our next big event in February we will broaden the focus from the music industry to additional creative digital industries and build a hub for people that want to develop ideas around the economy of digital media and entertainment.

I invite you to follow TransmitNOW on Twitter or Facebook to be part of the conversation.

I’m happy to announce my involvement with the start-up Gigulate, a music news aggregator based in London, UK. I will help them with Business Development out of North America.

The full music experience is more than about recordings. Although the actual ‘audio’ part is often the focus point, music as an art-form is much more complex: only by adding up things like the social experience of music, the relationship with the artist, visuals around the music and live gigs you can make music complete. One of the other aspects that are important is news about artists you like. Being a fan is about enjoying the music as much as observing the musicians and following the journey that leads to the audio output and live performances.

With the amount of user-generated and professional journalistic work on the web there currently isn’t shortage of news. Unfortunately this increased choice of stories leads to an exponentially increased difficulty to find the items you’re after and services that manage the information on the web have not only been hugely successful but vital for our daily online life.

Many music fans will have a few trusted sources for their music related news but I always felt that finding stories about my favourite artists was a lot of work, especially with my diverse music taste. There are too many sites to check if I want to be up-to-date on what’s happening around the musicians I follow and tools like RSS and Twitter only increased the amount of information I would have to go through.

Gigulate solves this problem for me. Not only will Gigulate check thousands of sources for music related news but it personalises this for me based on my Last.fm profile or artists in my iTunes library. This feature might be in its infancy right now but has already been proven very useful for me.

I’m also very impressed with Gigulate’s ability to recognize that a piece of news is related to a certain artist and to work out that two separate news-pieces are about the same story by just analyzing the content.

Without a doubt, Gigulate still has a long way to go and I’m excited to be part of it. I will mainly be working on developing partnerships, both commercial and strategical, which help music fans as well as the music industry to navigate through the large amounts of music news on the internet.