heute:pop:blog.  

One of my first tasks when I moved to Canada was to get an overview of digital music services in this country. I also wanted to figure out which of the big international services have launched in Canada and how well they are performing. Disappointingly I realized that other than a few players such as 7digital, Slacker and of course iTunes there aren’t many local digital music companies for a country that strongly supports its music industry: grants are a common way for indie labels to stay afloat and radio stations have to play a certain amount of Canadian artists.

Just like there is no lack of music fans in Canada there is no shortage of talented programmers and entrepreneurs – other digital businesses (e.g. games, advertising, movies) seem to be quite healthy. Companies like Pandora, Spotify, MOG and Rhapsody however have never launched their service in Canada and others like Last.fm only have a limited service in the second largest country in the world. Also, looking at the new players that have seen some hype recently (such as mFlow, Thumbplay and rdio) have not announced any plans for a Canadian launch.

After speaking to a range of people about the lack of access to legal digital music in Canada there seem to be different explanations:

1. Licensing difficulties (1) – it is complex and expensive to license content from record labels for Canada

I find that hard to believe. When licensing reordings from labels or aggregators you will often strike multi-territory deals so there is not a lot of additional work needed when including Canada as a territory as part of a launch (for example) in the US. However, depending on the label, you might not be able to license content for all of North America under one deal but you have to go through two offices. There might be one department dealing with the US and one with the Rest of World.

Nevertheless, when launching an international music service it shouldn’t be too hard to include Canada as a territory from a label licensing point of view.

2. Licensing difficulties (2) – getting publishing rights is a nightmare

Yes it is. But it is everywhere. At least in Canada there is only one collection society dealing with the rights of the music composers whereby in the US you have to go to a bunch. In Europe you will (normally) still have to deal with a different organization in each country which is slowly changing so pan-European licensing should be easily possible at some point.

3. Canadian copyright law is in limbo

Whereby this is true it shouldn’t stop anyone from launching a music service in Canada. Without wanting to go in too much detail this is the deal: many people say that the Canadian copyright  law is outdated and needs modernisation. This was suppose to happen for years but whenever there is a new government the proposed changes are being put ‘on hold’ (read: ‘thrown away’).

The international music community is actually quite upset about the lack of movement in Canadian copyright law calling it a “major source of the world’s [music] piracy problem” (IFPI). Ouch.

Again, this should not stop anyone to launch a digital music company in Canada since the changes in copyright law are unlikely to affect consumer facing music delivery services.

4. Canada is too small to make an investment like starting a music service worth-while

This is probably the excuse I hear most often: It seems that companies feel their investment will not be returned because the music market in Canada is too small. And starting a music service is a rather big investment with the largest cost being music licensing.

I think this is a fair argument but doesn’t explain why services are being launched in the smaller countries in Europe (just one example here). So starting up a service in an English speaking country that has a similar music taste to its big neighbour shouldn’t be so hard then, right? After all, Canada is the seventh biggest music market in the world (2005).

‘Big neighbour’ are two very important words here. It’s a psychological issue that the US (population: 309m) is so big and suddenly makes Canada (population 34m)seem so small. Living here now for a few months I can see that Canada has a complex about being the ‘small neighbour’ and everything has to be compared with the US. And of course everyone has to agree that when it comes to starting any business, given the choice, one would have to go to the US as the market is simply larger.

But this is not what it’s about: Canada needs digital music companies that have already proven success in other big territories to launch locally or alternatively a new breed of Canadian companies that can move music fans away from unlicensed music usage.

Photo: EliB

Assuming there will be no more ash cloud problems I will be over in Newcastle next week to speak at ‘The Know How‘ event. The panel is called Transmission and focuses on the changes in regional broadcasting and music consumption in general.

The event is organized by Generator and Evolution 2010 and I will be joined on stage by Ben Perreau (Global Radio/Gigulate) and Paul Campell (Amazing Radio) on the 24th May.

When I was on the phone today with our moderator Russ Conway I was reminded again of the gap in our terminology: we keep using the word ‘radio’ when we speak of services such as Last.fm and Pandora. The truth is that they have very little to do with the original ‘one-to-many’ broadcasting service called radio but we don’t seem to have a better term. ‘Personalized Streaming Music Service’ just doen’t sound very neat.

And something became clear today: I’ll probably have to get used to the fact that people will call me a ‘former Last.fm-er’. I noticed that’s the case with many of the guys that left Last.fm and I now often catch myself introducing myself as the former Head of Music. It just makes it easier for other people to understand what I’m all about even though we are more than the name of our old employer.

Following last nights great OpenMusicMedia event in Toronto I’m very much looking forward to our nest session in London on the 26th May. I will be back in town that week and hope to see you there. Below my post for the OpenMusicMedia blog with all the details:

After years of proclaiming the ‘death of the physical format’ we’re still celebrating the traditional independent record shops. While big chains are disappearing or changing their inventory from music to other entertainment products the local record store still seems to have an important role in music discovery and delivery.

In our next OpenMusicMedia session on the 26th May we will be joined by Stephen Godfroy who is the Director of Rough Trade Retail to discuss some of the following issues:

• What is the current and future role of independent record shops?
• What is the state of the physical record business?
• With digital music becoming ubiquitous, what does that mean for physical formats?
• What role do record shops provide for a local music scene?
• Will record shops continue to act as a ‘filter’ for music recommendation or are they mainly a point of distribution?

We will meet again in the William IV in East London, a short walk from Old Street station. Sticking to the OpenMusicMedia formula this will be an open conversation and we’re looking forward to everyone’s contribution. All OpenMusicMedia events are free but we appreciate you RSVPing on our facebook event. To get in touch please leave a comment below or send us a message on Twitter. Looking forward to seeing you there!

Wednesday, 26th May 2010 6:00 PM

at the William IV

7 Shepherdess Walk
London, N1 7QE
(Google Maps)

I’ve been in Vancouver just over two weeks and someone warned me that I will have to go over to Toronto before I realize it. It only took me this long.

As a co-founder of OpenMusicMedia I certainly wanted to see what the guys in Toronto are doing with the idea since I knew they had some good events last year. What I didn’t expect is that they would invited me to lead the conversation is the next OpenMusicMedia Toronto event which will take place on the 12th May.

Our conversation will focus on location based music services and we’ll discuss if those are necessary for the industry as well as music fans. The idea started with me thinking that 15 years ago a lot of the music discovery and consumption happened on a local level: we would find new music on local radio station, in the local record shops or through friends we hang out and go to gigs with. With the Internet things became very global and now we can explore music from all over the world and we are not bound to our local areas.

More recently we see the success of services and websites that are focusing on your area (Foursquare being just one example) and in our next OpenMusicMedia session in Toronto we want to discuss what this means for the music industry. Do we need more ‘local music services’? What role will local radio stations have in the future? After the closure of many local record store around the world will we they see their comeback over the next few years?

As always with OpenMusicMedia, I will not answer those questions but only act as a moderator for a big discussion in an informal setting. If you’re around it’d be great to see you there.

Holidays. And not just sitting by the beach for a week but really getting away from life’s routine, seeing other places and getting to know new people. That’s what I’m doing right now.

I haven’t had an iPhone/Blackberry for four months and of course haven’t been working. But I also haven’t produced a radio show (in fact have hardly listened to any new music), haven’t been involved with the new OpenMusicMedia events and haven’t even been blogging.

I spent the last four months in South America with Raila and feel truely relaxed – in fact I’m surprised how easy it was to disconnect from my life in London. We are moving to Canada soon so I have been ‘homeless’ since we left and all my belongings boil down to a 15kg Deuter backpack. I have two pairs of trousers and two jumpers.

Nevertheless (or perhaps because of all this) I look forward to getting back into something you can call a ‘normal routine’. And for me this routine will start with something fun:

I’m moderating a panel at SXSW in Austin this year, the topic of our discussion is ‘how will we listen to music in 2020‘. I will be joined on stage on the 17th March by Alexander Ljung (SoundCloud), Ben Perreau (Gigulate) and Steve Savoca (Domino). With such speakers this should be an intersting talk, if there is anything specifically you want to see discussed, feel free to post a comment here.

If you are at SXSW as well please let me know, would be good to meet you there: jonas(at)jonaswoost(dot)com.

PS: if you’re more intersted in my time off rather than SXSW you can find some pictures here and you can follow me on twitter here.

This is a copy of a post from our OpenMusicMedia blog, would be great to see you there on the 17th September!

After months of trying to get this nailed down we are very pleased to announce that Joi Ito will be in London and joining us to lead the conversation at the next OpenMusicMedia! Joi is the CEO of Creative Commons so make sure you clear your diaries for 17th September for what looks set to be a great session.

Most of you will probably have heard of Creative Commons already, but we think that it’s a topic that is not discussed enough by a music industry that has traditionally built its business around a different view of copyright. There’s lots to discuss and we’ll only have one evening, but here are just a few of issues that we’d like to talk about:

• What role does Creative Commons have to play within the music industry?
• Does CC mean we are just giving away our music for free and no one makes any money?
• The existing licensing structure for the music industry has been working for so many years, is CC just making it more complex?

As always we want you to get involved as much as possible in the conversation – before, during & after. We’ll be meeting at around 6pm and the talk will start at 7pm, usually lasting around an hour. We strongly recommend that you stick around after as often the best part of the conversation happens over a beer or two.

The event is free and open to everyone but please RSVP on Facebook to help us working out how many people will attend. Please note that we expect this to be a busy night so we recommend arriving early in order to find a seat. If you’re late we can’t guarantee entry. Leave a comment below or contact us on Twitter if you have any questions.

Thursday, 17th September 2009
6:00 PM

William IV

7 Shepherdess Walk
London, EnglandN1 7QE
(Yahoo! Maps, Google Maps)

When I realized that I won’t be able to attend this years Transmission conference because of other commitments (it will become more clear next week) I was disappointed. I had such a great time last year and I felt I’m missing out.

Fortunately I was able to participate at least in one way: I took part in their Politalk48 session which is basically a panel of experts who discuss a topic via email over a period of 48 hours. The results are then published on the TransmitNow website for anyone to read. The topic was “Next Generation Leadership” and the outcome can be found here.

If you have seen me recently on a panel or doing a presentation you would have noticed that there is one topic that I’m very interested in: how the consumption of recorded music has changed over the years and how it will continue to develop.

Looking into the past is vital but also fairly easy. The future is the tricky one and for some the most fascinating: I want to find out how we will consume recorded music in 10 years from now but to find some good answers I might need some help.

This is how I came up with my idea for a panel at SXSW next year in Austin. As you might know, they encourage people to come up with ideas for a panel or presentation and post them on their website for anyone to vote on.

Of course you guessed it by now: please vote for my panel suggestion at the SXSW 2010 Panelpicker. You can see from my description on there what I’m trying to do. Also, please suggest people that should be on that panel by posting a comment here or on the Panelpicker. Maybe I won’t be the only one that’s trying to promote themselves.

This post was originally published on our OpenMusicMedia blog but I re-posted it here for you guys to read as well. Would be great to see you there:

We wanted to do something slightly different for this next meetup, we wanted to discuss ‘Music As Culture’. Leading the conversation will be New Music Strategies’ Andrew Dubber and Jez Collins. This conversation actually started at Unconvention Salford but we felt it was one worth continuing down in London for OpenMusicMedia. But what exactly does ‘Music As Culture’ entail? We’ll leave it to Dubber to explain below…

Music As Culture

It’s no surprise to anyone that the music industries are struggling in the digital age. Faced with a filesharing populace, an incredible array of media choices, a tough economic climate, and plenty of other things for people to spend money on, it can be pretty tight for a lot of people in the industries.

Recent research demonstrates a link from openness and inclusion to massive untapped potential for all kinds of businesses. Consumers have a bigger say in the fate of the industries than ever before – and while they recognise the commercial aspects of music business, they do not accept that old systems of control are relevant to them anymore.

By empowering consumers, opening access to archives and for scholarship, enriching the public domain, according popular music the same cultural status as classical and folk musics, and treating audiences as part of the music process (rather than as merely passive consumers), the society we live in is a much richer and vibrant one.

It’s good for culture, it’s good for the economy, it invigorates local scenes, it’s a lifeline for artists – and it’s great for business. In fact, it might just be what saves the music industries.

As always this will be an open discussion and you will set the agenda for the night. We’ll be starting the discussion at around 7pm but feel free to be there by 6pm and have a drink with us. You can find all the details below, if you have any questions, leave a comment or contact us via twitter.

The event is free to open to everyone but if you can please RSVP at our new Facebook group.

William IV

I went to the UK launch of Chris Anderson‘s new book ‘FREE‘ last night which unsurprisingly was a very busy event since he is a bit of a digital media pop star. With being a celebrity come the critics that have to proof that your ideas are in fact rubbish and that try to find examples where “The Long Tail” does not work and where “FREE” destroyed jobs.

I’m not one of those guys. However I had to think of something when Chris was talking about some of his ideas last night. They gave out free copies of the book (an abridged version, not the full one) so I can even quote him now. He is writing:

“What the Internet does is combine all three, compounding the price declines with a triple play of technology: processors, bandwidth, and storage. As a result, the net annual deflation rate of the online World is nearly 50 percent, which is to say that whatever it costs YouTube to stream a video today will cost half as much in a year.”

Although I agree that the above applies to any technology costs this does not work for any licensing expenses. The licensing fees for content is already the biggest expense for many services that stream or otherwise deliver content to consumers. Although there is certain evidence that the cost of content is going down (the PRS has recently lowered they per stream royalty for music streaming services) I don’t believe that this trend will keep on going at a rate of 50% per year.

Nevertheless, Chris Anderson’s book ‘FREE’ looks like another must read for anyone who is interested in how technology changes moder day economics.