Introducing my new client: Gigulate
Tuesday, July 13th, 2010I’m happy to announce my involvement with the start-up Gigulate, a music news aggregator based in London, UK. I will help them with Business Development out of North America.
The full music experience is more than about recordings. Although the actual ‘audio’ part is often the focus point, music as an art-form is much more complex: only by adding up things like the social experience of music, the relationship with the artist, visuals around the music and live gigs you can make music complete. One of the other aspects that are important is news about artists you like. Being a fan is about enjoying the music as much as observing the musicians and following the journey that leads to the audio output and live performances.
With the amount of user-generated and professional journalistic work on the web there currently isn’t shortage of news. Unfortunately this increased choice of stories leads to an exponentially increased difficulty to find the items you’re after and services that manage the information on the web have not only been hugely successful but vital for our daily online life.
Many music fans will have a few trusted sources for their music related news but I always felt that finding stories about my favourite artists was a lot of work, especially with my diverse music taste. There are too many sites to check if I want to be up-to-date on what’s happening around the musicians I follow and tools like RSS and Twitter only increased the amount of information I would have to go through.
Gigulate solves this problem for me. Not only will Gigulate check thousands of sources for music related news but it personalises this for me based on my Last.fm profile or artists in my iTunes library. This feature might be in its infancy right now but has already been proven very useful for me.
I’m also very impressed with Gigulate’s ability to recognize that a piece of news is related to a certain artist and to work out that two separate news-pieces are about the same story by just analyzing the content.
Without a doubt, Gigulate still has a long way to go and I’m excited to be part of it. I will mainly be working on developing partnerships, both commercial and strategical, which help music fans as well as the music industry to navigate through the large amounts of music news on the internet.
