I was there for an event organized by the YLE (“the Finnish BBC”) called “Embracing the music – music, Internet and public service” last Friday and it was well organized, informative and a lot of fun. Often these kinds of events are exactly the opposite.

As well as taking part in a big panel discussion I did a presentation (hopefully) giving an overview of the development of digital recorded music over the recent years and where it might be heading in the future. It had the catchy title “Development of digital recorded music and the way we consume it – the past, present and future”. I even had slides (which I never do).

My talk was built on the following assumption:

Music is like a rumour:

• It will spread around and one cannot control it
• It has a creator but no owner
• It has a ‘value’ but it can’t be set by the creator

“Control” is the key term here – we lost it when we started digitizing our recorded music and started to conntect our computers to a network. Control over recorded music is something we will never get back and any effort on this is wasted energy.